Why upcycling?

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This spring we initiated a collaboration with Fretex, to take some of these discarded materials and elevate them into new high quality products.

We started out talking with the designer we considered to be the right one for the project, and through a collaborative and long process with her, a product was developed.

Designer Eline Dragesund and Marte presented the idea for Fretex, and it was well received. Our overall goal will also be to try to establish a permanent sewing studio at Tøyen in Oslo, where we can do both training and give work to people who do not get to use their tailoring skills today.

The projeckt developed and gave birth to a collection of beautiful handcrafted uniqe coats, created in the herat of Oslo.

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Read the whole article HERE