Read about it in ELLE
I was incredibly fortunate to be part of conceptualizing the brand MadeinsaneĀ alongside the visionary team at Sanatorium / Innedesign Studio. Creative Director, Jens Carlos Shwartz, was deeply involved, bringing his unparalleled artistic vision to the table.
Sanatorium has long been a powerhouse in the interior design industry, renowned for crafting immersive universes that push creative boundaries. With Madeinsane, they extended their distinctive aesthetic into the realm of fashion, and I had the privilege of bringing this vision to life through clothing.
This collaboration pushed me into uncharted territory. We created garments I could never have imagined before ā intricate constructions built with meticulous attention to materials and details. Every piece was designed to seamlessly merge with Sanatoriumās signature universe, resulting in a collection that feels like wearable art.
Over the course of nearly a year, we worked tirelessly on this project, pouring our creative energies into every stitch and seam. In the fall of 2022, we celebrated the culmination of this journey with an unforgettable showcase, featuring an incredible cast of talented dancers. It was a true spectacle, one that perfectly captured the spirit of Madeinsane.
Today, the garments have found their place within Sanatoriumās aesthetic paradise. They can be experienced and purchased at their studio on St. Haugen in Oslo. Iām proud to see these designs become an integral part of Sanatoriumās world, where they continue to inspire and captivate.
Backstage video of Ann getting into the vibe.
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